Silos Suck
Overall investment in shopper marketing — defined by the Marketing Leadership Council as in-store advertising, promotion and design initiatives intended to extend brand equity and provide the retailer...
View ArticleTalk About A Shelf Talker
Convinced there are not enough screens in the world, a company called Automated Media Services is set to introduce 3GTV at retail, in hopes that shoppers can be further swayed at the ever critical...
View ArticleIBM To The Rescue, Tech Giant Brings Focus On Results To Marketing...
IBM is using its information technology and consulting prowess to get into the marketing services business. According to Ad Age, IBM’s “Smarter Commerce” initiative links its 2010 acquisitions...
View ArticleCheck In For A Free Baseball
Finally, a good reason to check in on Foursquare… On the corner of Broadway and East 4th Street in Manhattan, site of the MLB Fan Cave, a custom-built vending machine dispenses official MLB baseballs...
View ArticleImpluse Buying Is Not Smart Shopping; Thus, Driving Customers To Buy On...
Shopper marketing is serious business. Unfortunately, it can also be devious and manipulative. According to The Wall Street Journal, retailers invent shopping seasons to drive traffic to the store and...
View ArticleAll Marketing Is Shopper Marketing, But I Digress
Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell “shopper marketing” is? It’s two words for retail, instead of one. Stuart Elliott calls shopper...
View ArticleOn Douchenozzle Patrol
Advertising prima donnas are such pricks. Here are two unrelated situations that support my premise… First, there’s a new study from consultancy Hoyt & Co. and marketing magazine The Hub that...
View ArticleMarketers And Developers Both Benefit From Cross-Pollination Efforts
Increasingly ad agencies are incubating high tech startups under their hood. It’s a way to stay close to the action, and to see first-hand how products and companies are born. It’s also a new business...
View ArticleWe Criticize The World’s Largest Retailer and Drive You To Retail, All In One...
The Walmart on Atlantic Boulevard in Canton, Ohio is collecting food for employees who can’t afford Thanksgiving dinner. “This store has been doing this for several years and (the food) is for...
View ArticleSilos Suck
Overall investment in shopper marketing — defined by the Marketing Leadership Council as in-store advertising, promotion and design initiatives intended to extend brand equity and provide the retailer...
View ArticleTalk About A Shelf Talker
Convinced there are not enough screens in the world, a company called Automated Media Services is set to introduce 3GTV at retail, in hopes that shoppers can be further swayed at the ever critical...
View ArticleIBM To The Rescue, Tech Giant Brings Focus On Results To Marketing...
IBM is using its information technology and consulting prowess to get into the marketing services business. According to Ad Age, IBM’s “Smarter Commerce” initiative links its 2010 acquisitions...
View ArticleCheck In For A Free Baseball
Finally, a good reason to check in on Foursquare… On the corner of Broadway and East 4th Street in Manhattan, site of the MLB Fan Cave, a custom-built vending machine dispenses official MLB baseballs...
View ArticleImpluse Buying Is Not Smart Shopping; Thus, Driving Customers To Buy On...
Shopper marketing is serious business. Unfortunately, it can also be devious and manipulative. According to The Wall Street Journal, retailers invent shopping seasons to drive traffic to the store and...
View ArticleAll Marketing Is Shopper Marketing, But I Digress
Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell “shopper marketing” is? It’s two words for retail, instead of one. Stuart Elliott calls shopper...
View ArticleOn Douchenozzle Patrol
Advertising prima donnas are such pricks. Here are two unrelated situations that support my premise… First, there’s a new study from consultancy Hoyt & Co. and marketing magazine The Hub that...
View ArticleMarketers And Developers Both Benefit From Cross-Pollination Efforts
Increasingly ad agencies are incubating high tech startups under their hood. It’s a way to stay close to the action, and to see first-hand how products and companies are born. It’s also a new business...
View ArticleWe Criticize The World’s Largest Retailer and Drive You To Retail, All In One...
The Walmart on Atlantic Boulevard in Canton, Ohio is collecting food for employees who can’t afford Thanksgiving dinner. “This store has been doing this for several years and (the food) is for...
View ArticleBrilliant of Reckless? Nordstrom Local Is A Store With No Clothes.
Retail is the point of decision in consumer marketing. When a person stands before a product in the store, it’s decision time. The same holds true for people placing products in an online Shopping...
View ArticleTalk About A Shelf Talker
Convinced there are not enough screens in the world, a company called Automated Media Services is set to introduce 3GTV at retail, in hopes that shoppers can be further swayed at the ever critical...
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